ATLANTA, Ga., Jan. 16, 2025 – York Public Relations, a global fintech PR and marketing firm, experiences another record year, partnering with more than 50 fintechs and financial institutions to increase brand awareness and lead generation.
Celebrating its fifth year in business this year, York Public Relations continues to grow at an unprecedented pace. Just this month, the firm welcomed four new clients to its growing customer base and is already on track to exceed its first quarter goals.
To support ongoing demand, York Public Relations made several notable changes within its team. First, Mallory Anderson was promoted to Executive Vice President. In this role, she leads the agency’s client services team, ensuring superior, quality service delivery. Second, York Public Relations added industry veteran Kelly Williams as its new Chief Revenue Officer. This strategic addition positions the agency for ongoing growth.
Unlike other firms, York Public Relations represents both fintechs and financial institutions, including banks, credit unions and mortgage lenders. Its team has deep industry experience in fintech and financial services and successfully combines that expertise with a modern approach to fintech PR. Collectively, the firm’s core team, including its writers, has more than 150 years of fintech experience.
York Public Relations’ clients have raised a total of $2 billion in funding and represent over 8,500 banks, credit unions and independent mortgage bankers. Since its founding, its team has successfully placed more than 75,000 articles across various industry vertical publications and partners with the industry’s leading associations and events.
“I started down this path with one mission – to provide stellar fintech PR,” said Mary York, Founder and CEO of York Public Relations. “What excites me most is being able to go outside the box with new ideas and approaches. In an industry that’s constantly evolving, we’ve proven that innovative thinking and deep industry expertise are the keys to success.”
York adds, “Reaching this milestone and partnering with over 50 fintechs and financial institutions is a testament to our team’s dedication and the trust our clients place in us. We’re not just telling stories; we’re shaping the future of financial technology. Together, with our incredible team, partners and clients, we look forward to the next five years.”
“I’ve had the chance to see firsthand how York Public Relations delivers real results for fintechs and financial institutions,” said Mallory Anderson, EVP at York Public Relations. “Our fresh take on storytelling, media relations and dedication to client success set us apart. I’m excited to see our firm continue to grow and partner with more fintechs who are progressing the financial services industry forward.”
York Public Relations is a full-service fintech PR and Marketing agency, with services including Public Relations, Media Relations, Content Marketing, Social Media Marketing, Creative Marketing and Crisis Communications. The firm is also a HubSpot Partner, helping clients to onboard HubSpot or manage an existing platform for lead generation campaigns.
For more information about our services, please email info@yorkpublicrelations.com or contact Kelly Williams at kelly@yorkpublicrelations.com.
About York Public Relations
York Public Relations is the fastest growing public relations and marketing firm dedicated exclusively to financial institutions and fintechs. The firm offers Public Relations, Media Relations, Social Media Marketing, Content Marketing, Creative Marketing and Crisis Communication services. Total funding of its client base exceeds $2 billion and represents over 8,500 financial institutions. For more information, please visit www.yorkpublicrelations.com.