When it comes to marketing, fintechs have options for gaining visibility and promoting their products or services. Two commonly used methods are advertorials and earned media coverage. While both offer opportunities to reach audiences,...
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Every PR and marketing expert will tell you that one of the most successful ways to generate greater brand awareness for your fintech is to become a thought-leader. Sounds great, right? But what exactly...
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Rumors often circulate about the demise of certain strategies. One such rumor that refuses to die down is the claim that SEO (Search Engine Optimization) is dead. But is there any truth to this...
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Too often, the traditional sales approach revolves around closing deals and meeting quotas. But is this really the best way? We think not. Our agency has a much different approach – and for...
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April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fool’s Day prank. While these may be good-natured, when it comes to business, the line...
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Over the last several years, LinkedIn has become the Holy Grail for generating leads for fintechs. As such, many organizations are asking and even requiring employees to participate or “like” company updates. While this...
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Over the last several months, we’ve heard from numerous fintechs that there’s no such thing as earned media. When we’ve asked why they think that, they say it’s because their PR firm told them....
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Maintaining a delicate balance between transparency and strategic messaging is paramount. It’s a common dilemma: should companies divulge the challenges they face, or should they project an image of unyielding strength and prosperity? This...
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Launching a startup is an exhilarating journey filled with endless possibilities and boundless enthusiasm. Amidst the flurry of product development, market research and securing funding, one critical aspect often overlooked is succession planning. While...
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In any industry, competition is inevitable, including fintech. As companies strive to carve out their niche and capture market share, it’s natural to keep a watchful eye on rival organizations. However, there’s a fine...
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