Establishing your fintech as a thought leader is critical to gaining credibility, building trust, and driving business success. While owned and paid media have their place in a comprehensive marketing strategy, earned media stands...
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Do you have a busy event schedule planned? Trade shows are bustling hubs of activity where businesses showcase their products, services, and brand identity. They’re also expensive and require time out of the office....
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In fintech, where innovation is the name of the game and competition is fierce, crafting messaging that captivates without sounding gimmicky or unprofessional is crucial. As the market becomes increasingly saturated with players vying...
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As with any business function, effective PR and marketing strategies must adapt to stay relevant and competitive. Unfortunately, many businesses and organizations find themselves lagging behind, relying on outdated methods that no longer resonate...
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Staying top-of-mind and building credibility are paramount for success. Just like Janet Jackson’s iconic song “What Have You Done For Me Lately,” fintechs should have high expectations for their PR agencies. Afterall, it’s a...
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Does your team struggle to create stellar social media posts? We’ve got you covered. Here’s a list of 101 tips covering everything from strategies and techniques to creating compelling and effective graphic design content...
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Press release wire distribution services play a vital role in getting your news and announcements in front of journalists, bloggers, and media outlets. With numerous options available, it’s essential to understand the differences between...
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In branding, a well-crafted phrase or term can become a powerful tool for communication, marketing and identity-building. From catchy slogans to innovative industry terms, the process of coining a phrase involves creativity, strategy and...
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In fintech, where innovation and creativity drive growth, maintaining a delicate balance between being inventive in PR and marketing efforts while upholding credibility can be a pivotal challenge. Fintechs are often at the forefront...
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Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as...
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