Effective public relations (PR) can be a game-changer for companies looking to establish credibility, build brand awareness, and drive growth. As the fintech space continues to disrupt traditional financial services and drive innovation at...
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Maintaining a solid PR and marketing strategy year-round is crucial. While summer is often seen as a slow period for many industries, fintechs should view it as a golden opportunity rather than a downtime....
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Emojis have become a universal language, adding a splash of color and emotion to our digital communications. They can make your social media posts more engaging and relatable, but there’s a fine line between...
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We get! Mistakes happen. Especially when you’re operating with limited resources, or in some cases, running the marketing program yourself. Whether you’re a seasoned marketer or just starting out, we’ve put together a list...
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ATLANTA, Ga., June 4, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today that two of its executives were named to this year’s “Most Powerful Women in Fintech” by PROGRESS in Lending....
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A successful press release can catapult your brand into the limelight, attract media attention, and drive significant business outcomes. However, crafting an effective press release involves more than just announcing your news. It requires...
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Hashtags have become a fundamental part of social media, enabling users to categorize content, increase visibility, and engage with a broader audience. LinkedIn, being the more professional networking platform of all the social media...
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The ability to capture attention and build credibility is crucial for success. While press releases distributed through wire services have their place in a media strategy, relying solely on them might not be enough...
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Trade shows are invaluable opportunities for fintechs to showcase their products, network with industry peers, and attract new customers. However, for many businesses, the cost of participating in trade shows beyond attending can be...
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Establishing your fintech as a thought leader is critical to gaining credibility, building trust, and driving business success. While owned and paid media have their place in a comprehensive marketing strategy, earned media stands...
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