Press Room

Crisis Mastery for Fintech Leaders: Navigating Tough Questions, Body Language & Social Media Storms

A crisis can erupt at any moment – and fintechs and financial institutions are no exception. Whether it’s a data breach, a regulatory issue, or a sudden market downturn affecting your products, how you...

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5 Strategies Banks Should Consider To Boost Sales And the Technology To Support It

Banks face growing pressure to enhance their sales strategies to stay competitive and meet evolving customer demands. The modern banking landscape requires a combination of personalized experiences, seamless service, and advanced technology. Check out...

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Cybersecurity in Banking: Staying Ahead of Evolving Threats

As we observe Cybersecurity Awareness Month, it’s crucial to spotlight the banking industry’s ongoing battle against cyber threats. With financial institutions being prime targets for cybercriminals, the need for robust cybersecurity measures has never...

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Now’s the Time to Evaluate Your PR and Marketing ROI

As we approach the end of 2024, it’s crucial for fintechs and financial institutions to take a step back and assess the return on investment (ROI) of their public relations and marketing efforts. This...

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York Public Relations Names Kelly Williams Chief Revenue Officer

ATLANTA, Ga., Oct. 1, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today the addition of industry veteran Kelly Williams as its new Chief Revenue Officer. This strategic addition to the...

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Maximizing PR and Marketing Budgets for Fintechs in 2025: A Strategic Approach

As we approach 2025, the fintech industry continues to evolve at a rapid pace, presenting both challenges and opportunities for those seeking to capture the attention of banks and credit unions. Strategic allocation of...

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York Public Relations Promotes Mallory Griffin to Executive Vice President

ATLANTA, Ga., Sept. 23, 2024 – York Public Relations, a global fintech PR and marketing firm, is pleased to announce it has promoted Mallory Griffin to Executive Vice President. This promotion reflects the agency’s strong growth...

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The Intersection of Fintech and Financial Inclusion: A Path to Financial Wellness on National Financial Awareness Day

As we celebrate National Financial Awareness Day, it’s essential to reflect on the strides made in financial inclusion and wellness, particularly through the advancements in fintech. Fintech has become a powerful tool for banks...

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The Pitfalls of Paid Awards & Rankings: How They Mislead and Hinder Growth

Before we dive in, it’s important to clarify what a paid award or ranking is. It does not include awards that require a modest processing fee. But it does include awards or rankings that...

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Integrating AI in PR and Marketing

AI is rapidly transforming PR and marketing, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. But could it be too good to be true? And does it put unique and innovative thought at...

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