Hiring a PR firm is not for everyone. But for others, it can be a tremendous competitive advantage. Ultimately, the success of any business hinges on its ability to effectively communicate its message to...
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“Strategery” is a term that may bring a nostalgic smile to those who remember the 90s. Coined by Saturday Night Live’s Will Ferrell in his iconic impersonation of George W. Bush, it humorously blended...
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As 2023 rapidly approaches its end, forward-thinking businesses are already looking ahead to 2024, recognizing the need to plan out their PR strategies. The famous lyric from Young MC, “Don’t just stand there, bust...
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You hired a PR firm. Now what? PR and marketing firms play a pivotal role in helping businesses shape their public image, reach their target audiences and manage their reputation. However, to get the...
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In the dynamic and cyclical world of banking, the need for a well-structured communication strategy cannot be overstated. One critical time when such a strategy is indispensable is when a bank’s quarterly earnings are...
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Digital transformation has revolutionized the banking industry, giving rise to a new era of financial services. As customers seek faster, more convenient and personalized experiences, traditional banking models are rapidly evolving to meet these...
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In today’s fast-paced digital world, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness and drive growth. It presents an incredible opportunity to expand your reach...
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In a world where speed and efficiency reign supreme, the Federal Reserve has taken a giant leap forward in payments with the launch of FedNow. This cutting-edge service represents a transformative milestone in the...
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In today’s rapidly evolving landscape, establishing a strong brand presence and raising awareness is crucial for the success of any fintech. With the increasing competition and the ever-growing demand for innovative financial solutions, fintech...
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Public relations crises can happen to any business, big or small, fintech or financial institution. And they can arise from a number of reasons, including negative customer feedback, a product recall or sunset, a...
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