One of the biggest requests we receive from clients and prospects is earned media coverage. Fintechs want to be featured in publications like American Banker, ABA Banking Journal, BAI Banking Strategies, Credit Union Times...
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As the fintech industry continues to evolve at a rapid pace, so too do the trends in public relations strategies and tactics. In 2024, staying ahead of the curve in fintech PR is essential...
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PR firms are the unsung heroes behind many successful brand campaigns, crisis management strategies, and media relations efforts. However, like any partnership, working with an outside firm comes with its fair share of advantages...
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A couple months ago, we discussed several signs that it’s too early to hire a PR firm. Reasons included undefined goals and objectives, an unclear brand identity, or no well-defined target audience, among others....
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As we usher in 2024, the global landscape continues to be marked by unprecedented challenges and uncertainties. In this era of rapid information dissemination and heightened public scrutiny, the need for crisis preparedness has...
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The ever-evolving landscape of PR keeps professionals on their toes, and as we step into 2024, it’s crucial to stay ahead of the curve. The coming year promises exciting shifts in the PR landscape,...
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Entrepreneurship is an exhilarating journey filled with opportunities for success and growth. However, it’s also rife with pitfalls and challenges, some of which can lead to the unintentional destruction of your business. In our...
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As Thanksgiving approaches, the spirit of gratitude and reflection permeates the air. It’s a time when families and friends come together to celebrate and express thanks for the blessings in their lives. Similarly, in...
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“Waterworld,” the post-apocalyptic science fiction film set in a world almost entirely covered by water, may seem like an unlikely source of entrepreneurship lessons. However, the film’s resourceful characters and the challenges they face...
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PR is a dynamic and influential field that demands strategic thinking, communication skills and a deep understanding of public perception. While there are numerous best practices and strategies that can lead to PR success,...
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