Press Room

Crafting an Effective Crisis Plan for Financial Institutions: Essential Components

Having a robust crisis plan is not just a good idea – it’s a necessity. But what exactly should your crisis plan include? Let’s break down the essential components that every financial institution should...

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Mastering Crisis Management: Why Banks Need to Practice Their Response Plans

Crisis management is not just a buzzword—it’s a critical skill that can make or break a bank’s reputation and future. While having a well-crafted crisis management plan is essential, it’s not enough on its...

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Crisis Mastery for Fintech Leaders: Navigating Tough Questions, Body Language & Social Media Storms

A crisis can erupt at any moment – and fintechs and financial institutions are no exception. Whether it’s a data breach, a regulatory issue, or a sudden market downturn affecting your products, how you...

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Cybersecurity in Banking: Staying Ahead of Evolving Threats

As we observe Cybersecurity Awareness Month, it’s crucial to spotlight the banking industry’s ongoing battle against cyber threats. With financial institutions being prime targets for cybercriminals, the need for robust cybersecurity measures has never...

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Now’s the Time to Evaluate Your PR and Marketing ROI

As we approach the end of 2024, it’s crucial for fintechs and financial institutions to take a step back and assess the return on investment (ROI) of their public relations and marketing efforts. This...

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Maximizing PR and Marketing Budgets for Fintechs in 2025: A Strategic Approach

As we approach 2025, the fintech industry continues to evolve at a rapid pace, presenting both challenges and opportunities for those seeking to capture the attention of banks and credit unions. Strategic allocation of...

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The Intersection of Fintech and Financial Inclusion: A Path to Financial Wellness on National Financial Awareness Day

As we celebrate National Financial Awareness Day, it’s essential to reflect on the strides made in financial inclusion and wellness, particularly through the advancements in fintech. Fintech has become a powerful tool for banks...

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The Pitfalls of Paid Awards & Rankings: How They Mislead and Hinder Growth

Before we dive in, it’s important to clarify what a paid award or ranking is. It does not include awards that require a modest processing fee. But it does include awards or rankings that...

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Integrating AI in PR and Marketing

AI is rapidly transforming PR and marketing, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. But could it be too good to be true? And does it put unique and innovative thought at...

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PR Is a Crucial Investment for Fintechs

Effective public relations (PR) can be a game-changer for companies looking to establish credibility, build brand awareness, and drive growth. As the fintech space continues to disrupt traditional financial services and drive innovation at...

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