Press Room

Timing is crucial when it comes to press release distribution. While it might be tempting to send out your news on a Friday to wrap up the week, this strategy often backfires, resulting in...

As Valentine’s Day approaches, it’s a reminder that not all relationships are meant to last forever—even in business. Wicked harsh, right? But it’s true. Breakups can be painful. They may even create anxiety, pushing...

LinkedIn remains one of the most powerful platforms for B2B marketing, offering a unique space to connect with professionals, establish thought leadership, and drive business growth. Below is a comprehensive guide to best practices...

In today’s hyper-connected digital environment, a minor incident can transform into a full-blown crisis overnight. Understanding the dynamics behind this phenomenon is crucial for effective crisis management. Let’s explore the causes and effects of...

The Power of Consistent Content Sharing for Fintechs If you’re posting those stellar articles in American Banker or The Financial Brand that talk about your fintech a whopping one time, you’re making a critical...

Partnering with a PR agency can be a game-changer for your company’s visibility and reputation. However, to truly reap the benefits of this relationship, it’s crucial to understand how to work effectively with your...

Staying ahead of the curve is crucial for fintechs. For instance, a PR strategy that worked wonders even as recent as last year might not cut it today. But how do you know when...

Financial institutions are no strangers to risk management. They insure their buildings, assets and operations. But have you considered that your crisis management plan is just as crucial a form of insurance? Let’s explore...

As the holiday season approaches, many businesses might be tempted to scale back their public relations efforts, assuming that audiences are too busy with festivities to pay attention. However, this assumption overlooks a crucial...

In fintech, where innovation and disruption are the norm, maintaining a consistent and effective public relations strategy is crucial. However, fintechs often face a significant challenge when working with large PR firms.   At large...