Press Room

The Viral Nature of Crisis Incidents: Causes, Effects & How to Respond

In today’s hyper-connected digital environment, a minor incident can transform into a full-blown crisis overnight. Understanding the dynamics behind this phenomenon is crucial for effective crisis management. Let’s explore the causes and effects of...

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Why Sharing Posts on LinkedIn Once is Not Enough

The Power of Consistent Content Sharing for Fintechs If you’re posting those stellar articles in American Banker or The Financial Brand that talk about your fintech a whopping one time, you’re making a critical...

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Maximizing Your Partnership: How to Work Successfully with a PR Agency

Partnering with a PR agency can be a game-changer for your company’s visibility and reputation. However, to truly reap the benefits of this relationship, it’s crucial to understand how to work effectively with your...

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5 Signs It’s Time to Refresh Your Fintech PR Strategy

Staying ahead of the curve is crucial for fintechs. For instance, a PR strategy that worked wonders even as recent as last year might not cut it today. But how do you know when...

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Crisis Planning: Your Financial Institution’s Insurance Policy

Financial institutions are no strangers to risk management. They insure their buildings, assets and operations. But have you considered that your crisis management plan is just as crucial a form of insurance? Let’s explore...

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Yes, You Should Continue Strong PR Activities Through The Holidays!

As the holiday season approaches, many businesses might be tempted to scale back their public relations efforts, assuming that audiences are too busy with festivities to pay attention. However, this assumption overlooks a crucial...

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The Revolving Door Dilemma: How High PR Firm Turnover Impacts Fintech Clients

In fintech, where innovation and disruption are the norm, maintaining a consistent and effective public relations strategy is crucial. However, fintechs often face a significant challenge when working with large PR firms.   At large...

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Crafting an Effective Crisis Plan for Financial Institutions: Essential Components

Having a robust crisis plan is not just a good idea – it’s a necessity. But what exactly should your crisis plan include? Let’s break down the essential components that every financial institution should...

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Mastering Crisis Management: Why Banks Need to Practice Their Response Plans

Crisis management is not just a buzzword—it’s a critical skill that can make or break a bank’s reputation and future. While having a well-crafted crisis management plan is essential, it’s not enough on its...

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Crisis Communications: Why Practice Makes Perfect for Banks

As Mike Tyson famously said, “Everyone has a plan until they get punched in the face.” For banks, that punch could come in many forms: a security breach, a customer incident, a technology failure...

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