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Episode 1: The State of Fintech

  Welcome to the inaugural edition of “The State of Fintech: The Podcast,” providing clarity and direction within this rapidly evolving industry. Our “WHY” is simple: to deliver actionable insights that empower both banks...

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Lessons from Disney’s Snow White: Why Crisis Communication Needs a Human Touch

AI has become an invaluable asset for marketing teams. From data analysis to some content creation (to be clear – not editorial content), AI has transformed how brands connect with their audiences. However, as...

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York Public Relations Offers Crisis Public Relations Term Insurance to Credit Unions

Washington, DC., March 3, 2025 – York Public Relations, the nation’s leading public relations and marketing firm serving financial institutions and fintechs, announced today at the Government Affairs Conference 2025 a new crisis communications term...

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The Irony of Expertise: When Companies Can’t Practice What They Preach

In business, there’s a peculiar phenomenon that should raise red flags for potential clients: companies that specialize in services they can’t effectively execute for themselves. This disconnect between expertise and application is not just...

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York Public Relations Publishes 2025 State of Fintech Report

New survey reveals banks’ investment plans, priority fintech segments, objectives driving investments, and the crucial criteria used when selecting fintech partners ATLANTA, Ga., Feb. 19, 2025 – York Public Relations, a global fintech PR and marketing...

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The State of Fintech

Welcome to the inaugural edition of “The State of Fintech,” a report born from our desire to provide clarity and direction in a fast-changing industry. Our “WHY” is simple: to deliver actionable insights that...

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Stop Distributing Press Releases on Fridays!

Timing is crucial when it comes to press release distribution. While it might be tempting to send out your news on a Friday to wrap up the week, this strategy often backfires, resulting in...

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Breaking Up with Your PR Firm: A Valentine’s Day Guide to Protecting Your Value

As Valentine’s Day approaches, it’s a reminder that not all relationships are meant to last forever—even in business. Wicked harsh, right? But it’s true. Breakups can be painful. They may even create anxiety, pushing...

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LinkedIn Marketing Game-Changers Every Fintech Needs to Know

LinkedIn remains one of the most powerful platforms for B2B marketing, offering a unique space to connect with professionals, establish thought leadership, and drive business growth. Below is a comprehensive guide to best practices...

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York Public Relations Hits New Milestone: Partners With More Than 50 Fintechs & Financial Institutions

ATLANTA, Ga., Jan. 16, 2025 – York Public Relations, a global fintech PR and marketing firm, experiences another record year, partnering with more than 50 fintechs and financial institutions to increase brand awareness and lead generation....

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