York PUBLIC RELATIONS
The fastest-growing PR and Marketing firm dedicated exclusively to the fintech and financial services industry.
Our Experts Are Featured
We Are the Experts
York Public Relations is the nation’s top brand awareness and crisis public relations firm dedicated exclusively to financial institutions and fintechs. We serve clients ranging from community banks, credit unions and mortgage lenders, early- and late-stage fintech startups, and public and privately-held financial technology companies.
Reputation Protection
Our executive team and network of associates have more than 150 years of experience and a 100 percent success rate – we protect your brand and reputation. Having worked with hundreds of organizations, York Public Relations’ founder and chief counsel has successfully navigated numerous issues ranging from discrimination lawsuits, FDIC memos and examinations, data breaches, consumer complaints, layoffs and more. And we’ve helped organizations raise awareness and improve their brand.
Sound Counsel
Whether you’re looking to build a stronger brand or repair an existing one, York Public Relations has a keen understanding of the complexities within the industry. From our partnerships with market influencers, cyber security experts, former regulators and transactional lawyers, to long-standing relationships with national and state associations, we are the only firm with the skills and abilities required to build and repair brands.
Testimonials
A crisis is inevitable
since 2008
cases in 2019
exposed in 2019
reported every day
in 2020
Cybersecurity in Banking: Staying Ahead of Evolving Threats
As we observe Cybersecurity Awareness Month, it’s crucial to spotlight the banking industry’s ongoing battle against cyber threats. With financial institutions being prime targets for cybercriminals, the need for robust cybersecurity measures has never…
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Now’s the Time to Evaluate Your PR and Marketing ROI
As we approach the end of 2024, it’s crucial for fintechs and financial institutions to take a step back and assess the return on investment (ROI) of their public relations and marketing efforts. This…
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York Public Relations Names Kelly Williams Chief Revenue Off …
ATLANTA, Ga., Oct. 1, 2024 – York Public Relations, a global fintech PR and marketing firm, announced today the addition of industry veteran Kelly Williams as its new Chief Revenue Officer. This strategic addition to the…
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Maximizing PR and Marketing Budgets for Fintechs in 2025: A …
As we approach 2025, the fintech industry continues to evolve at a rapid pace, presenting both challenges and opportunities for those seeking to capture the attention of banks and credit unions. Strategic allocation of…
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York Public Relations Promotes Mallory Griffin to Executive …
ATLANTA, Ga., Sept. 23, 2024 – York Public Relations, a global fintech PR and marketing firm, is pleased to announce it has promoted Mallory Griffin to Executive Vice President. This promotion reflects the agency’s strong growth…
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The Intersection of Fintech and Financial Inclusion: A Path …
As we celebrate National Financial Awareness Day, it’s essential to reflect on the strides made in financial inclusion and wellness, particularly through the advancements in fintech. Fintech has become a powerful tool for banks…
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The Pitfalls of Paid Awards & Rankings: How They Mislea …
Before we dive in, it’s important to clarify what a paid award or ranking is. It does not include awards that require a modest processing fee. But it does include awards or rankings that…
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Integrating AI in PR and Marketing
AI is rapidly transforming PR and marketing, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. But could it be too good to be true? And does it put unique and innovative thought at…
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PR Is a Crucial Investment for Fintechs
Effective public relations (PR) can be a game-changer for companies looking to establish credibility, build brand awareness, and drive growth. As the fintech space continues to disrupt traditional financial services and drive innovation at…
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Why Fintechs Should Never Suspend PR and Marketing During th …
Maintaining a solid PR and marketing strategy year-round is crucial. While summer is often seen as a slow period for many industries, fintechs should view it as a golden opportunity rather than a downtime….
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