York PUBLIC RELATIONS
The fastest-growing PR and Marketing firm dedicated exclusively to the fintech and financial services industry.
Our Experts Are Featured
We Are the Experts
York Public Relations is the nation’s top brand awareness and crisis public relations firm dedicated exclusively to financial institutions and fintechs. We serve clients ranging from community banks, credit unions and mortgage lenders, early- and late-stage fintech startups, and public and privately-held financial technology companies.
Reputation Protection
Our executive team and network of associates have more than 150 years of experience and a 100 percent success rate – we protect your brand and reputation. Having worked with hundreds of organizations, York Public Relations’ founder and chief counsel has successfully navigated numerous issues ranging from discrimination lawsuits, FDIC memos and examinations, data breaches, consumer complaints, layoffs and more. And we’ve helped organizations raise awareness and improve their brand.
Sound Counsel
Whether you’re looking to build a stronger brand or repair an existing one, York Public Relations has a keen understanding of the complexities within the industry. From our partnerships with market influencers, cyber security experts, former regulators and transactional lawyers, to long-standing relationships with national and state associations, we are the only firm with the skills and abilities required to build and repair brands.
Testimonials
A crisis is inevitable
since 2008
cases in 2019
exposed in 2019
reported every day
in 2020
The Viral Nature of Crisis Incidents: Causes, Effects & …
In today’s hyper-connected digital environment, a minor incident can transform into a full-blown crisis overnight. Understanding the dynamics behind this phenomenon is crucial for effective crisis management. Let’s explore the causes and effects of…
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Why Sharing Posts on LinkedIn Once is Not Enough
The Power of Consistent Content Sharing for Fintechs If you’re posting those stellar articles in American Banker or The Financial Brand that talk about your fintech a whopping one time, you’re making a critical…
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Maximizing Your Partnership: How to Work Successfully with a …
Partnering with a PR agency can be a game-changer for your company’s visibility and reputation. However, to truly reap the benefits of this relationship, it’s crucial to understand how to work effectively with your…
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5 Signs It’s Time to Refresh Your Fintech PR Strategy
Staying ahead of the curve is crucial for fintechs. For instance, a PR strategy that worked wonders even as recent as last year might not cut it today. But how do you know when…
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Crisis Planning: Your Financial Institution’s Insuranc …
Financial institutions are no strangers to risk management. They insure their buildings, assets and operations. But have you considered that your crisis management plan is just as crucial a form of insurance? Let’s explore…
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Yes, You Should Continue Strong PR Activities Through The Ho …
As the holiday season approaches, many businesses might be tempted to scale back their public relations efforts, assuming that audiences are too busy with festivities to pay attention. However, this assumption overlooks a crucial…
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The Revolving Door Dilemma: How High PR Firm Turnover Impact …
In fintech, where innovation and disruption are the norm, maintaining a consistent and effective public relations strategy is crucial. However, fintechs often face a significant challenge when working with large PR firms. At large…
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Crafting an Effective Crisis Plan for Financial Institutions …
Having a robust crisis plan is not just a good idea – it’s a necessity. But what exactly should your crisis plan include? Let’s break down the essential components that every financial institution should…
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Mastering Crisis Management: Why Banks Need to Practice Thei …
Crisis management is not just a buzzword—it’s a critical skill that can make or break a bank’s reputation and future. While having a well-crafted crisis management plan is essential, it’s not enough on its…
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Crisis Communications: Why Practice Makes Perfect for Banks
As Mike Tyson famously said, “Everyone has a plan until they get punched in the face.” For banks, that punch could come in many forms: a security breach, a customer incident, a technology failure…
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