York PUBLIC RELATIONS
The fastest-growing PR and Marketing firm dedicated exclusively to the fintech and financial services industry.
Our Experts Are Featured
We Are the Experts
York Public Relations is the nation’s top brand awareness and crisis public relations firm dedicated exclusively to financial institutions and fintechs. We serve clients ranging from community banks, credit unions and mortgage lenders, early- and late-stage fintech startups, and public and privately-held financial technology companies.
Reputation Protection
Our executive team and network of associates have more than 150 years of experience and a 100 percent success rate – we protect your brand and reputation. Having worked with hundreds of organizations, York Public Relations’ founder and chief counsel has successfully navigated numerous issues ranging from discrimination lawsuits, FDIC memos and examinations, data breaches, consumer complaints, layoffs and more. And we’ve helped organizations raise awareness and improve their brand.
Sound Counsel
Whether you’re looking to build a stronger brand or repair an existing one, York Public Relations has a keen understanding of the complexities within the industry. From our partnerships with market influencers, cyber security experts, former regulators and transactional lawyers, to long-standing relationships with national and state associations, we are the only firm with the skills and abilities required to build and repair brands.
Testimonials
A crisis is inevitable
since 2008
cases in 2019
exposed in 2019
reported every day
in 2020
A Guide to Coining a Term
In branding, a well-crafted phrase or term can become a powerful tool for communication, marketing and identity-building. From catchy slogans to innovative industry terms, the process of coining a phrase involves creativity, strategy and…
Keep Reading
Balancing Creativity and Credibility in Fintech PR and Marke …
In fintech, where innovation and creativity drive growth, maintaining a delicate balance between being inventive in PR and marketing efforts while upholding credibility can be a pivotal challenge. Fintechs are often at the forefront…
Keep Reading
If You’re Not Sharing Earned Media Coverage, You’ …
Landing an article that positively features your fintech is hard to come by. Choosing not to promote it is therefore a poor use of marketing dollars and may mean lost opportunities with prospects, as…
Keep Reading
Budgeting for PR and Marketing
For any business, effective budgeting is essential for success. Allocating resources strategically between PR and Marketing can be a key determinant of a company’s growth and visibility. But balancing these investments requires thoughtful planning…
Keep Reading
Are Advertorials Valuable? Maybe.
When it comes to marketing, fintechs have options for gaining visibility and promoting their products or services. Two commonly used methods are advertorials and earned media coverage. While both offer opportunities to reach audiences,…
Keep Reading
How to Become a True Thought-Leader
Every PR and marketing expert will tell you that one of the most successful ways to generate greater brand awareness for your fintech is to become a thought-leader. Sounds great, right? But what exactly…
Keep Reading
Is SEO Dead? Debunking the Myth in Today’s Digital Era
Rumors often circulate about the demise of certain strategies. One such rumor that refuses to die down is the claim that SEO (Search Engine Optimization) is dead. But is there any truth to this…
Keep Reading
Stop Selling! The Power of the No-Sell Sales Strategy
Too often, the traditional sales approach revolves around closing deals and meeting quotas. But is this really the best way? We think not. Our agency has a much different approach – and for…
Keep Reading
Never, Ever Promote “Fake News” for April Fool&# …
April 1st is right around the corner, which means many of you are busily preparing for the ultimate April Fool’s Day prank. While these may be good-natured, when it comes to business, the line…
Keep Reading
Why Mandating Employee Social Media Promotion is Bad
Over the last several years, LinkedIn has become the Holy Grail for generating leads for fintechs. As such, many organizations are asking and even requiring employees to participate or “like” company updates. While this…
Keep ReadingWe are proud members of
